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Scenario

Your store loses revenue to abandoned checkouts. You pull recent abandoned carts via the REST API, group by product type and cart value range (under 50,50, 50–150,150, 150+), create Mavera personas from checkout demographics, and run a focus group to surface reactions to abandonment triggers — shipping costs, payment options, trust signals, checkout complexity.

Architecture

Code

Example Output

Error Handling

GET /checkouts.json for abandoned checkouts may require Shopify Plus or specific permissions. If you get 403, verify your app has read_checkouts scope. On non-Plus stores, use GET /orders.json?status=any and filter for financial_status: pending as a proxy.
Mavera focus groups work best with 3–7 personas. If grouping produces more segments, merge similar tiers or run multiple focus groups per value tier.