Backlink Analysis → Outreach Content

import os, requests, csv, io, time

SR, MV = os.environ["SEMRUSH_API_KEY"], os.environ["MAVERA_API_KEY"]
MB = "https://app.mavera.io/api/v1"
MH = {"Authorization": f"Bearer {MV}", "Content-Type": "application/json"}
COMP = "competitor.com"

ov = requests.get("https://api.semrush.com/analytics/v1/", params={
    "type": "backlinks_overview", "key": SR, "target": COMP,
    "target_type": "root_domain",
    "export_columns": "total,domains_num,urls_num,follows_num,nofollows_num",
}).text
ov_l = ov.strip().split("\n")
if len(ov_l) >= 2:
    print("Overview:", dict(zip(ov_l[0].split(";"), ov_l[1].split(";"))))

lr = requests.get("https://api.semrush.com/analytics/v1/", params={
    "type": "backlinks", "key": SR, "target": COMP,
    "target_type": "root_domain", "display_limit": 100,
    "display_sort": "page_ascore_desc",
    "export_columns": "source_url,source_title,target_url,anchor,external_num,internal_num,page_ascore",
})
reader = csv.reader(io.StringIO(lr.text), delimiter=";")
next(reader)
links = [{"url": r[0], "title": r[1], "anchor": r[3], "auth": int(r[6] or 0)}
         for r in reader if len(r) >= 7]

cats = {"blog": [], "news": [], "directory": [], "resource": [], "other": []}
for l in links:
    u, t = l["url"].lower(), l["title"].lower()
    if any(w in u for w in ["/blog","blog.","medium.com"]): cats["blog"].append(l)
    elif any(w in u+t for w in ["news","press","techcrunch"]): cats["news"].append(l)
    elif "directory" in u or "/list" in u: cats["directory"].append(l)
    elif any(w in t for w in ["resource","tools","guide"]): cats["resource"].append(l)
    else: cats["other"].append(l)

bv = requests.post(f"{MB}/brand-voices", headers=MH, json={
    "name": "Outreach Voice",
    "samples": ["Hi [Name], saw your post on [Topic] — we have a study that adds data. Open to a look?"],
    "description": "Casual, helpful, concise. No hard sells.",
}).json()

for cat, cl in cats.items():
    if not cl: continue
    block = "\n".join(f"- {l['title'][:50]} ({l['url'][:60]}) — \"{l['anchor']}\""
                      for l in cl[:5])
    gen = requests.post(f"{MB}/generations", headers=MH, json={
        "prompt": f"2 outreach emails for {cat} sites linking to competitor.\n\n"
                  f"SITES:\n{block}\n\n<150 words each, reference site, offer value, soft CTA.",
        "brand_voice_id": bv["id"],
    }).json()
    print(f"\n=== {cat} ({len(cl)} links) ===")
    print(gen.get("output", gen.get("content", ""))[:500])
    time.sleep(0.5)

const SR = process.env.SEMRUSH_API_KEY, MV = process.env.MAVERA_API_KEY;
const MB = "https://app.mavera.io/api/v1";
const MH = { Authorization: `Bearer ${MV}`, "Content-Type": "application/json" };
const COMP = "competitor.com";

const ovP = new URLSearchParams({ type: "backlinks_overview", key: SR, target: COMP,
  target_type: "root_domain", export_columns: "total,domains_num,urls_num,follows_num,nofollows_num" });
const ovT = await fetch(`https://api.semrush.com/analytics/v1/?${ovP}`).then((r) => r.text());
const ovL = ovT.trim().split("\n");
if (ovL.length >= 2) console.log("Overview:", Object.fromEntries(
  ovL[0].split(";").map((k, i) => [k, ovL[1].split(";")[i]])));

const lP = new URLSearchParams({ type: "backlinks", key: SR, target: COMP,
  target_type: "root_domain", display_limit: "100", display_sort: "page_ascore_desc",
  export_columns: "source_url,source_title,target_url,anchor,external_num,internal_num,page_ascore" });
const lT = await fetch(`https://api.semrush.com/analytics/v1/?${lP}`).then((r) => r.text());
const links = lT.trim().split("\n").slice(1).map((line) => {
  const c = line.split(";");
  return c.length >= 7 ? { url: c[0], title: c[1], anchor: c[3], auth: parseInt(c[6]) || 0 } : null;
}).filter(Boolean);

const cats = { blog: [], news: [], directory: [], resource: [], other: [] };
for (const l of links) {
  const u = l.url.toLowerCase(), t = l.title.toLowerCase();
  if (/\/blog|blog\.|medium\.com/.test(u)) cats.blog.push(l);
  else if (/news|press|techcrunch/.test(u+t)) cats.news.push(l);
  else if (/directory|\/list/.test(u)) cats.directory.push(l);
  else if (/resource|tools|guide/.test(t)) cats.resource.push(l);
  else cats.other.push(l);
}

const bv = await fetch(`${MB}/brand-voices`, { method: "POST", headers: MH,
  body: JSON.stringify({ name: "Outreach Voice",
    samples: ["Hi [Name], saw your post — we have data that adds to it. Look?"],
    description: "Casual, helpful, concise." }),
}).then((r) => r.json());

for (const [cat, cl] of Object.entries(cats)) {
  if (!cl.length) continue;
  const block = cl.slice(0, 5).map((l) => `- ${l.title.slice(0,50)} — "${l.anchor}"`).join("\n");
  const gen = await fetch(`${MB}/generations`, { method: "POST", headers: MH,
    body: JSON.stringify({ prompt: `2 emails for ${cat} sites.\nSITES:\n${block}\n<150 words, value, soft CTA.`,
      brand_voice_id: bv.id }),
  }).then((r) => r.json());
  console.log(`\n=== ${cat} (${cl.length}) ===\n${(gen.output||gen.content||"").slice(0,500)}`);
  await new Promise((r) => setTimeout(r, 500));
}