Overview
Mavera offers multiple surfaces beyond Chat + personas. Each surface fits different use cases. Use this guide to pick the right one—and to combine them in agentic workflows.Surface Comparison
Chat + Personas
Use when: You need persona-aware feedback on copy, messaging, or content. Single or short multi-turn.Chat + Structured Outputs (response_format)
Use when: You need programmatic output—scores, arrays, ranked items. Enables filtering, sorting, and downstream automation.
Chat + Tool Calling (Agentic Loops)
Use when: The workflow requires multiple steps—e.g. search CRM → enrich → score with persona. The model decides when to call tools.finish_reason != "tool_calls").
Focus Groups
Use when: You need N=25+ simulated respondents—feature naming, ad creative A/B, survey pre-test, ballot language. Returns aggregate scores and open-ended feedback.Video Analysis
Use when: You’re analyzing video content—ads, product demos, training videos. Returns emotional, cognitive, behavioral metrics and chunk-level breakdown. Supports chat about the analysis.News Intelligence
Use when: You need news monitoring or persona-based sentiment on stories—competitive monitoring, PR impact, market sentiment.Mave (Research Agent)
Use when: You need multi-source research, fact-checking, or cited answers—competitive landscape, press release validation, market research. Mave orchestrates search, news, and persona perspectives.Combining Surfaces
Example: Press release validation- Mave — Fact-check claims against sources.
- Chat + persona — Score tone with Journalist persona;
response_formatfor structured feedback.
- GPT/Image API — Generate ad variants.
- Video Analysis (if video) or Chat + image (if static) — Score emotional/behavioral metrics.
- Focus Group — Run N=25 on top 5 for final ranking.
- Chat + tools — Model calls
search_salesforce,mave_research,score_messagingin a loop. - response_format on final turn — Structured next-best-action.
Responses API
Personas, structured outputs, tools
Video Analysis
Video metrics, chunk analysis
News Intelligence
Trending, persona analysis
Mave Agent
Research, fact-check, citations
Focus Groups
N=25+ simulated respondents
Persona Selection
Choose the right persona