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Overview

Mavera offers multiple surfaces beyond Chat + personas. Each surface fits different use cases. Use this guide to pick the right one—and to combine them in agentic workflows.
Don’t default to Chat. For video content, use Video Analysis. For news/PR, use News or Mave. For structured programmatic output, use response_format. For multi-step agentic flows, use tool calling.

Surface Comparison


Chat + Personas

Use when: You need persona-aware feedback on copy, messaging, or content. Single or short multi-turn.

Chat + Structured Outputs (response_format)

Use when: You need programmatic output—scores, arrays, ranked items. Enables filtering, sorting, and downstream automation.

Chat + Tool Calling (Agentic Loops)

Use when: The workflow requires multiple steps—e.g. search CRM → enrich → score with persona. The model decides when to call tools.
See Tool Calling for the full loop pattern (execute tool → append result → call again until finish_reason != "tool_calls").

Focus Groups

Use when: You need N=25+ simulated respondents—feature naming, ad creative A/B, survey pre-test, ballot language. Returns aggregate scores and open-ended feedback.

Video Analysis

Use when: You’re analyzing video content—ads, product demos, training videos. Returns emotional, cognitive, behavioral metrics and chunk-level breakdown. Supports chat about the analysis.

News Intelligence

Use when: You need news monitoring or persona-based sentiment on stories—competitive monitoring, PR impact, market sentiment.

Mave (Research Agent)

Use when: You need multi-source research, fact-checking, or cited answers—competitive landscape, press release validation, market research. Mave orchestrates search, news, and persona perspectives.

Combining Surfaces

Example: Press release validation
  1. Mave — Fact-check claims against sources.
  2. Chat + persona — Score tone with Journalist persona; response_format for structured feedback.
Example: Ad creative pipeline
  1. GPT/Image API — Generate ad variants.
  2. Video Analysis (if video) or Chat + image (if static) — Score emotional/behavioral metrics.
  3. Focus Group — Run N=25 on top 5 for final ranking.
Example: Agentic lead enrichment
  1. Chat + tools — Model calls search_salesforce, mave_research, score_messaging in a loop.
  2. response_format on final turn — Structured next-best-action.

Responses API

Personas, structured outputs, tools

Video Analysis

Video metrics, chunk analysis

News Intelligence

Trending, persona analysis

Mave Agent

Research, fact-check, citations

Focus Groups

N=25+ simulated respondents

Persona Selection

Choose the right persona