Overview
Focus Groups API enables you to run AI-powered synthetic focus group research at scale. Create focus groups with personas, define questions, and get detailed responses that simulate how different audience segments would respond.Key Features
12 Question Types
NPS, Likert scales, multiple choice, open-ended, and more
Persona-Based
Responses from your chosen personas with authentic perspectives
Scalable
Run focus groups with any sample size instantly
Detailed Analysis
Get aggregated insights and individual responses
Creating a Focus Group
Question Types
| Type | Description | Response Format |
|---|---|---|
NPS | Net Promoter Score (0-10) | Numeric score with reasoning |
LIKERT | 5-point agreement scale | Scale value with explanation |
MULTIPLE_CHOICE | Select from options | Selected option(s) with reasoning |
OPEN_ENDED | Free-form response | Detailed text response |
RATING | Star rating (1-5) | Rating with explanation |
YES_NO | Binary choice | Yes/No with reasoning |
RANKING | Order options by preference | Ranked list with reasoning |
SLIDER | Numeric scale | Value with explanation |
MATRIX | Multiple items on same scale | Matrix of responses |
SEMANTIC_DIFFERENTIAL | Between two opposites | Position with explanation |
CONJOINT | Trade-off analysis | Preference data |
MAXDIFF | Best/worst selection | Selection with reasoning |
Retrieving Results
Response Format
Credit Costs
| Sample Size | Approximate Cost |
|---|---|
| 10-25 | 50-75 credits |
| 26-50 | 75-125 credits |
| 51-100 | 125-200 credits |
| 100+ | 200+ credits |
Best Practices
Mix question types
Mix question types
Combine quantitative (NPS, Likert) with qualitative (open-ended) for richer insights.
Choose diverse personas
Choose diverse personas
Include personas that represent your actual target audience segments.
Keep surveys focused
Keep surveys focused
5-10 well-crafted questions yield better results than 20+ rushed ones.
Use for validation
Use for validation
Great for validating messaging, concepts, and product features before market launch.
API Reference
See the full API specification