Focus Groups are asynchronous. You create a study, then poll for results. Most studies complete in 30–120 seconds depending on sample size and question count.
Key Features
12 Question Types
NPS, Likert, multiple choice, open-ended, rating, ranking, semantic differential, and more
Persona-Based Panels
Mix multiple personas for diverse, segment-specific responses
Scalable Sample Sizes
From 10 to 200+ respondents per study
Aggregate + Individual
Get both statistical summaries and individual respondent reasoning
Focus Group Lifecycle
Creating a Focus Group
1
Choose your personas
Select 1–10 persona IDs that represent your target audience segments. The more diverse your panel, the richer the cross-segment analysis.
2
Define your questions
Write 1–20 questions using the supported question types. Mix quantitative (NPS, Likert) with qualitative (open-ended) for well-rounded insights.
3
Set sample size and submit
Choose a sample size (10–200+). Larger samples give more statistical confidence but cost more credits.
4
Poll for results
The study runs asynchronously. Poll the GET endpoint until
status is "COMPLETED".Full Creation Example
Question Types
Polling for Results
Focus Groups run asynchronously. Poll the status endpoint until the study completes.Interpreting Results
Aggregate Scores
Each question returns an aggregate summary alongside individual responses.Individual Responses
Drill into individual respondent data for qualitative depth.Cross-Segment Analysis
Compare how different persona segments responded to the same question.Response Format
When to Use Focus Groups vs Chat vs Mave
Credits and Pricing
Credit cost depends on sample size, question count, and question complexity.Open-ended and conjoint questions cost more per respondent than NPS or yes/no questions because they require more generation.
Listing Focus Groups
Retrieve all focus groups in your workspace.Best Practices
Mix quantitative and qualitative questions
Mix quantitative and qualitative questions
Combine NPS or Likert questions (numbers you can chart) with open-ended questions (explanations you can quote). This gives you both statistical confidence and narrative depth.
Choose diverse but relevant personas
Choose diverse but relevant personas
Include personas that represent your actual target audience segments. A panel of Gen Z + Millennial + Gen X gives generational breadth. Adding a Budget Shopper and a Luxury Consumer gives psychographic breadth.
Keep studies focused
Keep studies focused
5–8 well-crafted questions yield better results than 15+ rushed ones. Each additional question adds cost and can cause response fatigue in the model.
Use for pre-launch validation
Use for pre-launch validation
Focus Groups are ideal for validating messaging, product concepts, pricing strategies, and feature prioritization before committing real-world budget.
Run comparative studies
Run comparative studies
Create two focus groups with the same personas but different stimuli (e.g., two taglines, two product descriptions) to see which resonates more.
Cross-reference with Chat
Cross-reference with Chat
After a Focus Group reveals a surprising result, follow up with a Chat conversation using the same persona to explore the “why” in depth.
Next Steps
Run First Focus Group
Step-by-step tutorial with complete scripts
Quickstart: Focus Groups
Get started in 15 minutes
Personas
Choose and create personas for your panels
API Reference
Full API specification