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GET
/
personas
/
{id}
cURL
curl https://app.mavera.io/api/v1/personas/YOUR_PERSONA_ID \
  -H "Authorization: Bearer mvra_live_your_key_here"
{
  "id": "<string>",
  "object": "persona",
  "name": "<string>",
  "category": "<string>",
  "description": "<string>",
  "is_custom": true,
  "is_expert": true,
  "created_at": 123,
  "updated_at": 123,
  "details": {
    "pipeline_type": "<string>",
    "persona_type": "<string>",
    "primary_use_case": "<string>",
    "buying_stage": "<string>",
    "decision_role": "<string>",
    "role_segment": [
      "<string>"
    ],
    "primary_objectives": [
      "<string>"
    ],
    "mcda_weights": {},
    "goals": [
      "<string>"
    ],
    "pains": [
      "<string>"
    ],
    "triggers": [
      "<string>"
    ],
    "channels": [
      "<string>"
    ],
    "proof_types": [
      "<string>"
    ],
    "alternatives": [
      "<string>"
    ],
    "win_factors": [
      "<string>"
    ],
    "objections": [
      "<string>"
    ],
    "values": [
      "<string>"
    ],
    "proof_preferences": [
      "<string>"
    ],
    "brand_voice_fit": "<string>",
    "reading_level": "<string>",
    "tone_guardrails": [
      "<string>"
    ],
    "role_title": "<string>",
    "seniority": "<string>",
    "industry": "<string>",
    "company_size": "<string>",
    "tech_stack": [
      "<string>"
    ],
    "budget_authority": "<string>",
    "procurement_constraints": [
      "<string>"
    ],
    "committee_mapping": [
      "<string>"
    ],
    "life_stage": "<string>",
    "age_band": "<string>",
    "income_band": "<string>",
    "household_context": [
      "<string>"
    ],
    "lifestyle_affinities": [
      "<string>"
    ],
    "purchase_cadence": "<string>",
    "key_differentiators": [
      "<string>"
    ],
    "regulatory_context": [
      "<string>"
    ],
    "is_localized": true,
    "locale_scope": "<string>",
    "locale_value": "<string>",
    "local_channels": [
      "<string>"
    ],
    "local_objections": [
      "<string>"
    ],
    "local_keywords": [
      "<string>"
    ],
    "price_sensitivity_delta": 123,
    "purpose_packs_enabled": {},
    "acquisition_config": {},
    "pmm_config": {},
    "content_config": {},
    "sales_config": {},
    "research_config": {}
  },
  "sources": [
    {
      "id": "<string>",
      "type": "<string>",
      "name": "<string>",
      "url": "<string>",
      "description": "<string>",
      "created_at": 123
    }
  ]
}

Authorizations

Authorization
string
header
required

API key prefixed with mvra_live_. Create keys at Settings > Developer > API Keys.

Path Parameters

id
string
required

The persona ID.

Response

Persona details.

id
string
object
enum<string>
Available options:
persona,
custom_persona
name
string
category
string
description
string
is_custom
boolean
is_expert
boolean
created_at
integer
updated_at
integer
details
object

Detailed custom persona fields.

sources
object[]