> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mavera.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Playbooks

> 20 Mavera-only workflows — persona research, content production, video intelligence, and strategic research with no external API required

Playbooks are **Mavera-only workflows**. No external API, no auth setup, no data pipeline. Just Mavera's surfaces — Chat, Focus Groups, Video Analysis, Mave, Brand Voice, Generate, Speak, and News — combined into powerful research and production pipelines.

<Info>
  **Connecting to an external platform?** See the [Integrations](/integrations) tab for 50+ APIs with 200+ specific jobs.
</Info>

***

## Persona Research

Simulate buying committees, test messaging across generations, interview personas live, and run quantitative message-persona fit studies.

<CardGroup cols={2}>
  <Card title="Industry Panel Simulation" icon="users" href="/playbooks/industry-panel-simulation">10 buying-committee personas, one Focus Group, complete committee feedback</Card>
  <Card title="Generational Content Testing" icon="people-group" href="/playbooks/generational-content-testing">Same questions across Gen Z, Millennial, Gen X, Boomer personas</Card>
  <Card title="Persona Interview Marathon" icon="microphone" href="/playbooks/persona-interview-marathon">Voice conversations with 5 personas via Speak</Card>
  <Card title="Message Testing Matrix" icon="table-cells" href="/playbooks/message-testing-matrix">5 messages x 5 personas = 25 Focus Group combinations</Card>
  <Card title="Persona Debate" icon="scale-balanced" href="/playbooks/persona-debate">Opposing personas evaluate the same product at different price points</Card>
</CardGroup>

***

## Content Production

Build full content libraries from a single brand voice, localize across cultures, generate multi-part series, and repurpose one piece into five formats.

<CardGroup cols={2}>
  <Card title="Brand Voice Content Library" icon="palette" href="/playbooks/brand-voice-content-library">Create brand voice, then systematically run every Generate app</Card>
  <Card title="Content Localization" icon="globe" href="/playbooks/content-localization">Same content with different regional personas for cultural adaptation</Card>
  <Card title="Content Series Generation" icon="layer-group" href="/playbooks/content-series-generation">Multi-part blog series with consistent voice and narrative thread</Card>
  <Card title="A/B Copy Production" icon="clone" href="/playbooks/ab-copy-production">Same brief, different brand voices or personas = ready-to-test variants</Card>
  <Card title="Content Repurposing Pipeline" icon="recycle" href="/playbooks/content-repurposing-pipeline">One blog post becomes a LinkedIn ad, Twitter thread, email nurture, and product page</Card>
</CardGroup>

***

## Video Intelligence

Audit your creative library, optimize hooks, benchmark against competitors, and layer AI scoring with synthetic audience interpretation.

<CardGroup cols={2}>
  <Card title="Ad Creative Audit" icon="video" href="/playbooks/ad-creative-audit">Score a quarter's worth of video ads, rank by performance potential</Card>
  <Card title="Hook Analysis Sprint" icon="stopwatch" href="/playbooks/hook-analysis-sprint">10 video variants, compare first 3 seconds for emotional intensity and cognitive load</Card>
  <Card title="Competitor Reel" icon="film" href="/playbooks/competitor-reel">Download, analyze, and compare competitor video creatives</Card>
  <Card title="Video + Focus Group Double" icon="layer-group" href="/playbooks/video-focus-group-double">Video Analysis scores as stimulus for a Focus Group — layered analysis</Card>
</CardGroup>

***

## Strategic Research

Market entry briefs, positioning workshops, pricing research, brand perception audits, news-triggered intelligence, and annual planning.

<CardGroup cols={2}>
  <Card title="Market Entry Research" icon="compass" href="/playbooks/market-entry-research">Mave researches competitive landscape, regulations, personas, and GTM strategies</Card>
  <Card title="Positioning Workshop" icon="bullseye" href="/playbooks/positioning-workshop">5 ICP personas rank 3 positioning statements</Card>
  <Card title="Pricing Research" icon="tags" href="/playbooks/pricing-research">Van Westendorp-style pricing sensitivity with persona segments</Card>
  <Card title="Brand Perception Audit" icon="chart-pie" href="/playbooks/brand-perception-audit">Customers, prospects, and churned users — 360-degree NPS comparison</Card>
  <Card title="News-Triggered Research" icon="bolt" href="/playbooks/news-triggered-research">Monitor news, auto-trigger Mave research on strategic events</Card>
  <Card title="Annual Planning Kickoff" icon="calendar" href="/playbooks/annual-planning-kickoff">CRM data + personas + Focus Groups + Generate + Speak — full planning cycle</Card>
</CardGroup>

***

## Fundamentals

Core Mavera patterns every user should know.

<CardGroup cols={2}>
  <Card title="Mavera Surfaces" icon="layer-group" href="/cookbooks/mavera-surfaces">Chat, Video, Mave, Focus Groups, Brand Voice, Generate — when to use each</Card>
  <Card title="Persona Selection" icon="user" href="/cookbooks/persona-selection">Choose the right persona for your goal</Card>
  <Card title="Migrate from OpenAI" icon="plug" href="/cookbooks/migrate-openai-to-mavera">Switch with minimal code changes</Card>
  <Card title="Error Handling" icon="exclamation-triangle" href="/cookbooks/error-handling-patterns">Retries, backoff, user-facing messages</Card>
  <Card title="Rate Limits" icon="gauge" href="/cookbooks/rate-limits-production">Throttling, queues, concurrency</Card>
  <Card title="Credits & Budget" icon="coins" href="/cookbooks/credits-budget-alerts">Usage tracking, pre-flight checks</Card>
  <Card title="Streaming Chat" icon="stream" href="/cookbooks/streaming-chat-react">Build a React chat UI with streaming</Card>
</CardGroup>